Are We McDevo? Devo Sues McDonalds Over New Wave Nigel
While Devo should be flattered that they are apparently the complete embodiment of the genre of new wave, one could understand the frustration of the band about the above McDonald’s toy, which came out in the spring as part of an American Idol themed happy meal. Disco Dave, Country Clay, Rockin’ Riley, Soulful Selma, and New Wave Nigel were all part of the promotion. As you can tell by the signature Devo outfit, including a red dome hat and an orange jumpsuit, there’s no question who was the direct inspiration for the toy. Needless to say, Devo is suing McDonalds, as the red hat alone is copyrighted and trademarked by the band.
“Was DEVO ever contacted by McDonald’s, American Idol, or anyone else involved in making and distributing this toy wearing their trademark headgear? Of course not. Pioneers who got scalped….again.” – Clubdevo.com
You have absolutely got to hear the song that it plays. Too much…too much.
Posted: June 26th, 2008 under News.
Tags: Devo, McDonalds, New wave nigel