Urban Outfitters Selling Custom Bikes? I Suppose This Was Inevitable

Can we OT for a second?
Upon my return to Brooklyn from Santa Monica a few weeks ago, I came upon the street sweeping sign that I left my bike chained to prior to the trip. The chain was there. The bike was not. Due to my extreme laziness and the fact that I refuse to carry my bike up a flight of stairs every night, I will likely never buy a $400 bike (unless it’s a shiny ‘73 Schwinn with a lifetime warranty).
However, it’s fun to customize the colors of a sweet new Aristotle singlespeed on Urban Outfitters’ site. Even though they offer up some “popular build” choices (below), it’s way more fun to do your own. I guess I’m playing on this site for the next 45 minutes. Thanks Urban Outfitters.




Posted: July 16th, 2009 under Random Poprok.
Tags: Urban Outfitters





