Arcade Fire NFL Super Bowl Ad, Punching to Grizzly Bear
Super Bowl XLIV was totally indie. Arcade Fire’s “Wake Up” was in an official NFL spot, with all of the licensing proceeds going to Partners in Health. I spent Super Bowl Sunday at Disneyland (Mickey > Football), but that commercial is pretty awesome. Almost makes me want to watch football. Almost.
You can check out all of the music in yesterday’s Super Bowl ads at BV, including Grizzly Bear’s “Two Weeks” (below) in a VW commercial (The Grizzly Bear Mobile). Stevie Wonder just punched Tracy Morgan to Grizzly Bear. It was weird.
Posted: February 8th, 2010 under Misc.
Tags: Arcade Fire, Grizzly Bear, Super bowl commercials, Two Weeks, Wake Up